IMG Academy's commitment to student and camper safety: Read here.
Summer camps still available! Explore here.
Ready to join the world's most dedicated student-athletes? Apply now.

Mental Performance Coaching

from IMG Academy+

Create Your Competitive Advantage On and Off the Field

Get Started

Get Our Proven Blueprint for Success

We're on a mission to positively impact people’s journeys in both sport and life and have spent the last 40 years building a scientifically backed methodology that helps student-athletes reach their own unique potential. We equip student-athletes with the tools to achieve their performance objectives in sport and in life through 5 foundational pillars.

  • Confidence
    Confidence is built in the daily grind of repetition and consistency. We provide the structure and framework for student-athletes to grow and keep their confidence in the classroom, on the playing field and in their lives.
  • Resilience
    How we bounce back matters. We help student-athletes see tough moments not as barriers, but as challenges they get to overcome.
  • Focus
    There has never been more stimulation and distraction for student-athletes. We teach strategies to enable them to shift their attention appropriately, maintain their focus over extended periods of time, and how to reset more quickly when diverted.
  • Commitment
    Commitment powers us forward when motivation wanes. We help student-athletes discover their “why” which helps them build the fortitude to finish what they start, even when it’s hard.
  • HandlingPressure
    Being able to thrive in important and uncertain circumstances is what gives high performers the edge in sport and in life. We develop tailored action plans student-athletes can trust in those inevitable high-pressure moments.
What’s your mental performance score?

Take our free, researched-backed assessment to see how you rate for commitment, confidence, resilience, focus and handling pressure.

Start Now

Experience Mental Performance Coaching, Your Way

Whether it’s getting a personal coach, diving into a course, or taking a workshop, we’ve got the resources you need to up your game and help you win your future.

Essentials: Development & Performance Resource Hub

A membership packed with interactive, on-demand courses, workshops, resources, and more

$10/month

Billed annually

Learn More

Product features

  • Unlimited access to all current and future content in vital development topics, including fueling for optimal sleep and recovery, best snacks for sport and school, reframing your self talk and more added regularly
  • Utilize these resources, tips and takeaways in the car as you travel to a big game, when relaxing at home, and any moment in between
  • Learn valuable tips in as fast as 10 minutes that can be applied to your game immediately
  • Connect with IMG Academy+ Coaches and other athletes in the course and workshop communities

1-on-1 coaching

Access to Essentials and private, live coaching with an IMG Academy+ Mental Performance Coach

$259/starting at

Additional savings available

Buy Now

Product features

Everything in Essentials, plus:

  • Work one-on-one with a performance dietician who will equip you with the plan and knowledge to ensure you're optimally fueled to crush your long days
  • In-app assessment to best match athlete & coach based on your needs and goals
  • 24/7 access to your coach via in-app messaging and reminders
  • In-app post-session notes so athletes and parents can reference session takeaways

Unmatched Expertise

We’ve trained athletes in every sport, at every level. Now it’s your turn!

Mental Performance
Coaching FAQs

Mental performance coaching helps student-athletes develop the mental skills and habits that support their performance, preparation and long-term growth. Through IMG Academy Personal Coach, each student-athlete receives personalized guidance, goal-setting support and an action plan built around their needs.

Mental performance coaching is designed for competitive student-athletes who want individualized guidance and greater accountability. It may be helpful for student-athletes working to build confidence, stay consistent with their goals or feel more prepared for the demands of school and sport.

A mental performance coach begins by learning about the student-athlete’s sport, position, goals and current challenges. Live sessions provide tailored guidance and real-time feedback. The coach can also recommend action steps and adjust the student-athlete’s growth plan as progress is reviewed.

Yes. IMG Academy Personal Coach sessions are designed around the student-athlete’s specific sport, position and development goals. This personalized approach allows the coach to provide guidance that reflects the student-athlete’s individual circumstances rather than relying on a general program.

Student-athletes meet live with an IMG Academy mental performance coach through video sessions. Flexible scheduling allows sessions to take place remotely from a compatible device. Progress reviews and plan adjustments provide support between sessions as the student-athlete works toward established goals.

No. IMG Academy Personal Coach is a digital coaching solution available outside the IMG Academy campus. Student-athletes can connect with a coach remotely and receive personalized support without traveling for an in-person session.

IMG Academy Essentials provides on-demand mental performance resources and developmental content that student-athletes can explore independently. IMG Academy Personal Coach offers live sessions with a dedicated coach, along with personalized planning, feedback and ongoing accountability.

Hear from IMG Academy+ athletes & families

"This course was a huge step in the right direction for me. as a person. The Confidence Course should play a role in peoples lives in general. It’s always good to have tools that help better you as a person." - Cole (Student-Athlete)
"The sessions with my son have helped him to become more confident and give him a plan to mitigate negative thoughts and prepare him mentally for each game. Coach Brianna also provides a safe and comfortable environment for him to share any vulnerabilities he has with her." - Julie N. (Parent)
"I have not only noticed a big change in my athletic performance, but also I have been able to make this community with other athletes, relate to them and see that other people feel the same way as me when it comes to nutrition, especially because of social taboos. I feel understood and I feel great." - Rafaela (Student-Athlete)
"I love how interactive it is. I like how we have tangible things to take with us onto the court." - Julie (Student-Athlete)
"I started mental performance coaching as a whole different person than I am now. I have learned the keys to confidence and positivity that not only make me a better soccer player but improve all aspects of my life." - Jess (Parent)
"A year ago, our son was really struggling with confidence in his sport and in certain aspects of his life. The mental performance coaching has been instrumental in his development as a player and a person. He has learned how to control his emotions when things don’t go his way and manage his anxiety in all facets of his life." - Chris (Parent)
Popular links